Three is a charm, especially in spring - FRITSCH gets off to good start for the 2008 trade fair season

05.05.2008

Although the large international trade fairs are still to come, bakery systems manufacturer FRITSCH has already been very busy at the start of the season. The Gulfood 2008 - in its 13th installment - attracted potential buyers and customers to the International Convention and Exhibition Centre in Dubai on the Persian Gulf. For a company like FRITSCH that maintains important business relationships with Saudi-Arabia, the United Arab Emirates, Kuwait, Lebanon, Oman, Egypt and other countries in northern Africa, the fair was an absolute "must". And according to Area Sales Manager Luc Carpentier, it was successful as well. "The fair is growing by the year," says area sales manager Luc Carpentier, "and more and more top-class visitors are being drawn to the fair." This years' result is a dozen important contracts, two of them on an industrial scale.

It was not even a week before the next trade fair: The International Food Fair Salima 2008 in Brno (in the Czech Republic) -- which takes place every two years and for the 26th time this year -- has been a part of FRITSCH's trade fair calendar for 40 years now. Accordingly, the number of existing customers among the visitors (the organizer estimates approximately 40,000) was high. At center stage in Brno were the new FRITSCH rollfix 600 and the FRITSCH multicut.

The multicut turned out to be one of the main attractions at the Internorga in Hamburg, Germany, held immediately after the Czech fair. The importance of the Internorga - which styles itself as the leading trade fair for the modern-day off-site market - is increasing constantly, and not just for FRITSCH. More and more bakeries are beginning to maintain branch stores and to develop quietly into gastronomic specialists. This is where FRITSCH discerns a growing target audience, and the company’s expectations of the Internorga – considered by many to be a good market barometer -- were high. Consequently, FRITSCH sales executive Ingo Bergmann brought very pleasant news from Hamburg in the form of a growing number of qualified new customers and -- no longer a given at today’s trade fairs -- deals sealed directly at the fair.

There was, however, no time for a breather for the FRITSCH sales department. The Europain in Paris and the INTERPACK in Düsseldorf, Germany, two of the most important international trade fairs, were coming right up.